The sponsership is considerably undervalued.

We are currently looking at what things cost, and sell the sponsorship on that basis.

A perfect example would be a finance ministers meeting and a company to sponsor would be someone that prints money... That direct marketing opportunity is priceless, but we might charge £4k because thats all as a percentage from their space we need to cover our costs.

As discussed I would want to seperate the two so that sponsorship is seen as a source of revenue and not a means to fund events.

Secondly I would want to tender the event management services element but I would not know what factors or variables they can be judged on? Obviously events differ so what remains constant?