Re: Event management contract / Sponsership issues
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Hi there,
OK, this isn't unusual, but its not the way I work on events. I tend to look at the logistics (i.e. putting on the event) separately from the sponsorship sales. I guess the way you work with your supplier(s) is that you don't pay them an event management fee, but they get their money from the sponsorship they sell.
This sounds good from your point of your view because I guess there is no risk on your part (you don't pay a fee and they lose out if they don't sell the sponsorship) but you do (as you say) lose the control of who they have there.
I would suggest (but accept that this is a different way of working for you) that if you split the two sections, you would get a good event management company to organise the logistics and then get someone else to sell the sponsorship. Because there is less work for them (they don't have to organise the event) then in theory you would be looking at a lower percentage to them, but this doesn't solve your problem for not having the control.
I'm not totally sure your reason for wanting to look at this a different way. if you want more control over the sponsorship sales then you could either do this in-house (most control, most hassle) or get someone to do it for you who specialises in selling sponsorship (less control, less hassle).
Or, is the event management (actual logistics) suffering because although good at the selling, the logistics isn't so good?
You might want to split it out to get two specialists, each doing what they do best, or to make it easy, you might want one company to do both.
What is the 'issue' that you are trying to overcome?
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Rob Haworth Event Manager
www.robhaworth.com
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